Consumers who used the terms “ACA enroll,” “Obamacare plans,” and “cheap health insurance” to shop online for insurance last fall were often drawn to websites that promote short-term health plans or other non-Affordable Care Act-compliant plans, according to a study by researchers at Georgetown University’s Center on Health Insurance Reforms. Researchers found that only 19% of searches using the common terms directed users to websites providing only ACA-compliant plans during open enrollment.
More from KHN/RWJF: https://khn.org/news/ads-for-short-term-plans-lacking-aca-protections-swamped-consumers-online-searches/