Online ACA insurance search results led many consumers astray

Consumers who used the terms “ACA enroll,” “Obamacare plans,” and “cheap health insurance” to shop online for insurance last fall were often drawn to websites that promote short-term health plans or other non-Affordable Care Act-compliant plans, according to a study by researchers at Georgetown University’s Center on Health Insurance Reforms. Researchers found that only 19% of searches using the common terms directed users to websites providing only ACA-compliant plans during open enrollment.

More from KHN/RWJF: https://khn.org/news/ads-for-short-term-plans-lacking-aca-protections-swamped-consumers-online-searches/